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The Pulse of mcube™

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June 2025 Edition
AI-Powered Football Intelligence — mcube™ at the DFB-Pokal Finals 2025

In this special edition on mcube™ in sports, we look at how it’s changing the game—literally—by redefining football through data-driven intelligence and predictive precision.

 

The DFB-Pokal Final 2025 on 25th May in Berlin became a live showcase of AI’s impact on football. mcube™ demonstrated how smart data can predict outcomes with precision—ushering in a new era of AI-Powered Football Intelligence.

 

Coming up, a detailed case study showcasing how mcube™ redefined the DFB-Pokal Final 2025, along with expert insights into the transformative role of AI in modern football. This is followed by a focused Pro-Tip on Inter-App Communication, highlighting how SemantX is enabling seamless and intelligent system integration.

Andreas Diggelmann
Chief Product Officer, TCG Digital

Case Study: From Predicting the Champion to Powering the Game: How mcube™ transformed the DFB-Pokal Final 2025 into a showcase of AI excellence

 At the heart of the 2025 DFB-Pokal Final, we took on a bold challenge: Could AI do more than just report the game? Could it predict, curate, narrate, and distribute it in real time, across borders and languages? mcube’s AI-Powered Matchday Framework forecasted a 3–2 win for VfB Stuttgart over Arminia Bielefeld (vs. actual 4–2 result) with 76.43% confidence, drawing on a model trained on 10+ years of data. Additionally, mcube™ localized content in 11 languages, curated key moments every 10 minutes using sentiment and gameplay analysis, and automated delivery across TV, OTT, and social media—showing AI can drive the full lifecycle of a live sporting event.

Read the detailed Case Study

DFB, The German Football Association and TCG Digital bring AI to football

“There’s a great intersection between professional sports and technology,” says Kay Dammholz, Director, DFB GmbH & Co, on partnering with TCG Digital and its AI platform mcube™. From player scouting with neuroscience and data to automated commentary and match reports, AI is helping “make the sport itself better.”

DFB shared feeds from the DFB-Pokal Final and Women’s Bundesliga matches, with TCG Digital managing flawless delivery and integration. “All the stats, revenue sharing, and sponsorship—everything tech can offer—we’re testing together,” Kay adds.

Watch the full video here

Brain2Kick : How Neuro-AI Is Revolutionizing Sports Intelligence with mcube™

“The brain drives every on-field decision,” says Dr. Angela Bauch, Director of Product Management, TCG Digital, highlighting how mcube-Nicara is embedding neuroscience into the core of sports intelligence.


“With mcube-Nicara, we can map brain’s connectivity, apply AI to imaging data, and benchmark young talent against elite athletes,” she explains. These insights help predict performance, assess injury risk, and uncover undervalued players— “adding the missing dimension to modern sports intelligence.”


By integrating brain, physical, and psychological metrics on one unified platform, mcube™ is revolutionizing how teams scout, train, and optimize for peak performance.

 

Watch the full video here

Pro Tip: Inter-app communication enabled by SemantX

One of the standout features of mcube™ is the seamless integration of semantic data across applications through powerful APIs enabled by SemantX. These APIs unlock the true potential of interconnected intelligence—allowing data modelled semantically to flow effortlessly between applications. Whether it’s driving ML and Gen-AI models with enriched context or powering custom-built apps and visualizations, this capability transforms complex use cases into streamlined solutions. With this cross-application synergy, you can build smarter, faster, and more scalable innovations—backed by the strength of a unified semantic backbone. For instance, in the field of sports intelligence, this integrated system is being used to retrieve data from diverse sources (e.g., athlete performance, medical records, training data) to reveal hidden relationships and enable data-driven decision-making for optimizing performance, injury prevention, and strategic planning.

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Stay tuned for next month’s edition where we explore more powerful features and customer stories. Until then, keep leveraging the power of AI with mcube™!