From Predicting the Champion to Powering the Game

Case Study
From Predicting the Champion to Powering the Game

How mcube™ transformed the
DFB-Pokal Final 2025 into a
showcase of AI excellence

Overview

On 24th May 2025, the iconic Olympiastadion Berlin witnessed VfB Stuttgart triumph over Arminia Bielefeld with a 4–2 scoreline in the DFB-Pokal Final. But the true game-changer had already taken the field long before the opening whistle. mcube™, TCG Digital’s AI platform, not only predicted Stuttgart’s victory with striking accuracy but also delivered a full-spectrum AI solution across content generation, multilingual storytelling, and real-time broadcasting.

 

This case study captures how mcube™ proved its prowess as a predictive intelligence engine and an AI storyteller, marking a defining moment in the evolution of AI-powered sports intelligence.

Challenge

Sports content production is fragmented, reactive, and limited by post-event workflows. Predicting outcomes with accuracy remains a probabilistic gamble. Delivering customized, multilingual, real-time content for multiple platforms across geographies and formats? Even harder.

 

The challenge: Could AI lead from the front—not just to report the game, but to predict, curate, narrate, and distribute it in real time across borders and languages?

Solution

mcube™’s AI-Powered Matchday Framework

At the DFB Pokal Final 2025, mcube™ delivered an integrated AI solution across four mission-critical fronts:

Predictive Match Intelligence

  • Prediction Engine:
    Trained on 10+ years of German football data and 500+ fixtures
  • Model:
    Dual-regressor XGBoost using features like Elo ratings, recent form, goal averages, and tier differences. The model was trained to predict individual team scores, then the predicted scores were compared to assess winning probability.
  • Predicted Result:
    Predicted Stuttgart would win (Scoreline: 3 – 2)
  • Confidence:
    76.43% win probability
Model Accuracy
  • Recent Semi-final Validation Accuracy: 100%
  • Total Validation Accuracy: 74.82%
  • Timeframe: Data from the last 5 years of DFB-Pokal matches
  • Training Size: Over 500 past fixtures across Bundesliga 1, 2, 3 & Cup
The model incorporated momentum, matchups, and goal margins, not just raw results and arrived at VFB Stuttgart having the statistical edge with accuracy.

Actual Result: Stuttgart 4 – 2 Arminia — a near-perfect forecast.

Broadcast & Content Distribution at Scale

AI-delivered match feeds customized for India’s vast and multilingual broadcaster ecosystem:

  • Prasar Bharati Sports
  • Waves OTT
  • GXR OTT
  • Kerala Super League
  • TV9 Network

Automated delivery in the right format, bitrate, and language—across TV, OTT, and social media.

Multilingual AI Storytelling

  • 11 languages instantly generated post-match: English, Hindi, Tamil, Telugu, Bengali, and more.
  • Cultural localization and tone adaptation ensured every region received fan-centric, relatable narratives.

Real-Time Highlight & Moment Curation

  • Every 10 minutes, mcube™ used sentiment analysis + gameplay signals to push:
    1. Best match moments
    2. Goal packages
    3. Tactical turning points
  • Distributed seamlessly across YouTube, TV, and OTT—automatically.

Results & Impact

Match Prediction Accuracy
Stuttgart win predicted with 76.43% confidence. Predicted score (3–2), Actual score (4–2).
AI Content Creation
11 localized reports generated instantly post-match.
Real-time Broadcasting
Streams tailored for 5+ broadcasters in India, fully automated.
Fan Engagement
Millions reached via YouTube & social media within minutes.
Validation
100% accuracy in semi-final predictions, 74.82% across DFB Pokal dataset.

Strategic Significance

The DFB-Pokal 2025 was not just a football match—it was a live demonstration of mcube’s potential to revolutionize the global sports ecosystem:

  • From predictive modeling to instant media delivery
  • From reactive coverage to proactive intelligence
  • From single-language reporting to multilingual, multi-platform storytelling

And this is just the beginning!

Conclusion

The DFB Pokal Final was more than just a prediction win. It was a proof-of-concept that AI like mcube™ can shape the entire lifecycle of a major sporting event—from predicting the outcome, curating the story, to broadcasting it in real time.

mcube™ is no longer just watching the game.
It’s powering it.

2025 ISPE Biotechnology Conference

2025 ISPE Biotechnology Conference

2 -3 June 2025
Galleria Hall, Westin Seaport District Hotel, Boston
Booth No: 113

Attend Soumyopriyo Saha’s session on June 3 at 9:00 AM

Explore lastest advancements in biomanufacturing,
automation, and digital transformation with TCG Digital

Expert Session

Join case study discussion

View Exhibits

Visit our booth get demos

Networking

Connect with our thought leaders

AI deliver real results at 2025 ISPE Biotech Conference

Built to scale biopharma with speed, precision and compliance

  • Experience live AI demos in action
  • Explore real-world case studies driving results
  • Connect with our experts on pharma transformation
  • Grab exclusive giveaways

Learn about TCG Digital’s use cases

Solve your biomanufacturing challenges with AI that improves quality, speed & yield

Live Session:
Expert insights on AI’s impact in Biopharma

Westin Seaport District Hotel, Boston

3rd June 2025, Tuesday,
9:00-9:30AM

Moving Beyond AIP Pilots in Biopharma

Case Discussion: Soumyopriyo Saha

  • Pharma 4.0 Ready: Discover AI and automation strategies built for regulated industries
  • Proven Impact: Explore a real-world case study saving $1M+ annually and driving growth
  • Actionable Insights: Get best practices to scale AI for yield, inventory, and compliance

Let’s Connect

Lindsey Hagan

Senior Director BD, TCG Digital

An entrepreneurial executive leader with expertise in commercializing life science products, driving market growth for medical devices, pharma and digital health.

Soumyopriyo Saha

Senior Director, TCG Digital

Leads AI-driven digital transformation in biopharma, helping manufacturers enhance efficiency, ensure compliance, and accelerate time-to-market through innovative strategies that integrate advanced analytics, machine learning.

FrontWell Solutions and TCG Digital Forge Strategic Partnership to Accelerate AI and Analytics Innovation

FrontWell Solutions and TCG Digital Forge Strategic Partnership to Accelerate AI and Analytics Innovation

Bad Vilbel, Germany

FrontWell Solutions, a dynamic and rapidly growing IT solutions provider with focus on Life Sciences and TCG Digital, a global leader in data intelligence & AI enabled business transformation, are pleased to announce a strategic collaboration to drive innovation in the fields of AI and advanced analytics to drive autonomous, data-driven operations.

Why This Partnership Matters

The alliance combines FrontWell’s expertise in integrating and digitizing complex Life Sciences’ production and lab environments with TCG Digital’s mcube™ platform.
mcube™ unifies and activates data from MES, LIMS, MOM and other systems, transforming operations into self-learning, insight-rich environments. This integration accelerates digital maturity, enabling organizations to confidently advance towards AI-powered operations.

What the Partnership Enables

Accelerated Digital Maturity

FrontWell integrates lab and production environments, while mcube™ harmonizes data for real-time insights and AI-readiness—enabling advanced AI applications. Leveraging our deep understanding of the applications that power manufacturing operations in Life Sciences, FrontWell is uniquely positioned to transform businesses into AI-driven enterprises.

Agentic AI Capabilities

Powered by mcube’s AI 2.0 workbench, enterprises deploy intelligent agents for proactive decision-making and scenario simulations tailored to each environment.

Ontologies driven intelligence layer

mcube creates an ontologies driven semantic intelligence layer, harmonizing structured and unstructured data for real-time insight, AI-readiness, and advanced Gen-AI/LLM applications.

High impact AI applications

This partnership brings targeted value to labs, R&D, and QC environments by enabling high-impact use cases such as predictive formulations, bio-assay AI suite, and AI-led master data management (MDM) for LIMS.

Compliance and Traceability

Ensured by FrontWell’s regulatory expertise and mcube’s auditability, making AI safe for GxP environments.

Accelerated Digital Maturity

FrontWell integrates lab and production environments, while mcube™ harmonizes data for real-time insights and AI-readiness—enabling advanced AI applications. Leveraging our deep understanding of the applications that power manufacturing operations in Life Sciences, FrontWell is uniquely positioned to transform businesses into AI-driven enterprises.

Agentic AI Capabilities

Powered by mcube’s AI 2.0 workbench, enterprises deploy intelligent agents for proactive decision-making and scenario simulations tailored to each environment.

Ontologies driven intelligence layer

mcube creates an ontologies driven semantic intelligence layer, harmonizing structured and unstructured data for real-time insight, AI-readiness, and advanced Gen-AI/LLM applications.

High impact AI applications

This partnership brings targeted value to labs, R&D, and QC environments by enabling high-impact use cases such as formulation optimization, bio-assay AI suite, and AI-led master data management (MDM) for LIMS.

Compliance and Traceability

Ensured by FrontWell’s regulatory expertise and mcube’s auditability, making AI safe for GxP environments.

A Partnership Built on Innovation and Strengths

Both companies will co-create AI-powered predictive analytics tools, custom machine learning models, and cloud-native platforms, ensuring ethical data usage and scalability across global enterprises. This collaboration reflects a shared commitment to innovation, transparency, and delivering measurable business outcomes through meaningful AI applications.

This collaboration will also include joint R&D initiatives and co-hosted industry events to advance thought leadership in AI and analytics.

We are not just at the beginning of a new era – we are already amidst transformation. Artificial intelligence is not only revolutionizing our industry but fundamentally changing how our customers think, decide, and operate. This paradigm shift presents tremendous opportunities. Integrating AI into leveraging the Data from the industrial processes is no longer just an option but a strategic necessity. That’s why we are strategically investing in AI and analytics – and we are particularly excited about partnering with one of the leading innovators in this field, TCG Digital.” said Ardavan Heidari, CEO of FrontWell Solutions.

The capabilities of mcube™ in harmonizing complex data and enabling advanced AI-driven decision-making to represent a significant advancement in operational intelligence. This partnership will fundamentally enhance how data is processed and utilized across labs and production lines, increasing reliability of production processes manifold, driving improved efficiency and compliance.” said Arunava Mitra, VP, TCG Digital.

FrontWell Solutions is an expert in the digital transformation of the Life Sciences manufacturing process. Our team of experts is engaged in providing digital solutions to 12 of the 20-leading pharmaceutical, biotechnology, chemical, and medical device companies and suppliers spanning Europe, the United States, and Asia.

Our expertise lies in delivering specialized consulting services, primarily centered around Manufacturing Execution Systems (MES), Laboratory Information Management Systems (LIMS), seamlessly integrating these Level 3 systems with Enterprise Resource Planning (ERP) platforms and driving Manufacturing Intelligence initiatives such as Overall Equipment Effectiveness (OEE) reporting.

TCG Digital is the digital & AI arm of The Chatterjee Group (TCG), a multi-billion dollar conglomerate with a diverse portfolio in Pharmaceuticals, Biotech, Petrochemicals, Aviation, Process Manufacturing across the US, EU, and South Asia. Our umbrella includes companies such as LabVantage, Lummus Technology, and TCG LifeSciences. At TCG Digital, we are driven by our mantra of delivering “Velocity to Value”, helping enterprises achieve topline growth and margin enhancements while strengthening their bottom-line. Our AI Analytics platform mcube is at the heart of these transformations. We enable organizations unlock the full potential of their data, and by seamlessly integrating AI/ML capabilities into their business processes, we empower them to accelerate their digital transformation journey, enhancing agility and driving impactful results.

Media Inquiries:

FrontWell Solutions
Julia Tantzky
Marketing & Communications Coordinator
Email: julia.tantzky@frontwell-solutions.com
Phone: +49 170 1789 519
TCG Digital
Aditi Basu
Senior Director – Global Marketing
Email: Aditi.Basu@tcgdigital.com
Phone: +919830054094

mcube Details

Drive Digital Transformation

with tcgmcube

Hybrid GenAI Search – Combining RAG & Knowledge Graph

By combining RAG with Knowledge Graphs, this hybrid search solution enables more contextual and accurate information retrieval. This approach enhances search relevance and provides a deeper understanding of data relationships, perfect for advanced analytics needs in enterprises. In a recent case study involving biomedical data, we applied both RAG and knowledge-based information retrieval approaches to achieve more accurate and complete answers. This combined method is especially beneficial in use cases where the accuracy and completeness of answers are critical to the business process—much like how ensemble models improve prediction accuracy in machine learning.

Test Case Creation using GenAI – LIMS Test Method Validation

Leverage our GenAI-powered test case generation tool to automate the creation and validation of test methods in Laboratory Information Management Systems. By integrating AI models and a private multimodal Large Language Model LLM, this solution significantly reduces manual effort while enhancing accuracy, consistency, and compliance across various validation steps.

The LLM plays a crucial role by interpreting diverse data sources—such as text documents, method protocols, technical standards, and structured data within LIMS—allowing it to cross-validate test methods, parameter lists, and configurations. This intelligent automation ensures that the entire process adheres to industry standards, improving operational efficiency and accuracy.

Test Method and Naming Verification: The solution begins by validating naming conventions and parameter lists for test methods by analyzing the Naming Guide and comparing it with LIMS metadata. The LLM flags inconsistencies, ensures all required fields (e.g., Parameter List ID, Repeat Count, Equipment links) are completed correctly, and confirms compliance with naming standards, reducing human errors and maintaining procedural accuracy.

Parameter and Configuration Validation: The solution extracts relevant parameters (e.g., Data Type, Units, Replicates) from the test method documentation and compares them to LIMS configurations. This guarantees that the parameter structures align with the test method flow, ensuring data consistency. The LLM also automates sample creation in LIMS to validate data integrity and alignment.

Consumables and Instrument Integration: The multimodal LLM interprets the test method documents to identify the required consumables and instruments, verifying their availability and status (active or expired) within LIMS. This ensures that only available, compliant items are used in test setups, further enhancing accuracy and efficiency.

Validation of Conditional Statements and Calculations:
One of the most complex tasks involves verifying conditional logic and calculated components within test methods. The LLM extracts parameters, rules, and conditions from LIMS master data and generates test data to validate various pathways. Through simulations (using Design of Experiment or LLM methods), it checks for boundary conditions and exception cases, ensuring that calculations and workflows operate as expected.

Unit Consistency and Standards Compliance:
The LLM ensures that the units in Lab Vantage result parameters match the technical standards, preventing errors caused by incorrect units. In cases requiring manual calculations, such as using the Master Verification template, the LLM automates complex calculations, generates reports, and uploads them as evidence for documentation.

In summary, this end-to-end automated solution provides seamless test method validation in LIMS by integrating AI to handle both structured and unstructured data. Its ability to validate workflows, interpret complex calculations, and ensure regulatory compliance significantly reduces human error, boosting efficiency and ensuring accurate test method verification.

RAG – Enterprise Data Search

Our Retrieval-Augmented Generation (RAG) product revolutionizes enterprise search by transforming unstructured data into a searchable knowledge base. With advanced parsing, embedding creation, hosting LLMs privately and a dynamic user interface, this tool empowers businesses to extract insights from vast unstructured datasets with ease.

To battle the hallucination and boost the credibility of generated answers this TCG RAG solution also provides the references to the answers being generated. Hosting LLMs privately ensures that your data and IP is secure.

GenAI-Powered Fabric Design

Innovative Fabric Patterns creation:

Leverages Generative Adversarial Networks (GANs) and Neural Style Transfer to create unique fabric that blend traditional aesthetics with modern AI technology.

Neural Style Transfer Algorithm:
  • Merges content images (base fabric design) with style images (textures, color schemes, patterns).
  • The content image provides structure and layout, while the style image contributes aesthetic features.
  • The algorithm minimizes the difference between the original images and the generated design, preserving the fabric’s base structure and integrating artistic styles.
User Interface (UI):
  • Allows image uploads for both content and style images.
  • Provides sliders to adjust the ratio between “content contribution” (retaining original design) and “style contribution” (influencing the design with style elements).
  • Designers can preview real-time iterations, experimenting with different settings before finalizing a design.
Creative Flexibility:
  • Utilizes StyleGAN for high-quality image synthesis.
  • Uses Cycle GAN for unpaired style transfer, enabling transformations without the need for paired data.
Workflow:
  • Fabric image collation, pre-processing, image classification, model training, validation, and a design feedback loop.
  • Enables designers to create high-quality synthetic saree samples that blend tradition with cutting-edge innovation.
Result Images

Accelerating Catalyst Formulation with Generative AI

Hydrocracker catalysts are carefully optimized for selectivity vs. activity, balancing these properties to achieve high efficiency in refining processes. These catalysts typically consist of three key ingredients: amorphous Si/Al, crystalline Si/Al, and base metals. To accelerate the formulation process, a combination of Generative AI, Design of Experiment and optimization models is employed:

LLM Fine-tuning for Knowledge Retrieval:
The first step involves fine-tuning a Large Language Model (LLM) on domain-specific documents and research papers related to catalyst formulation. This accelerates the knowledge retrieval process, allowing experts to quickly explore various ingredient combinations. By integrating historical data, the LLM can suggest optimal ratios of amorphous Si/Al, crystalline Si/Al, and base metals, while rejecting infeasible combinations early in the process. This dramatically reduces the time spent on trial-and-error formulations.

Hypothesis Generation with DOE and AI Validation:
The next step is hypothesis generation through Design of Experiments (DOE), where multiple combinations of the catalyst ingredients are generated. The LLM, fine-tuned for the catalyst domain, is then used to assess these combinations, eliminating infeasible hypotheses before they move forward to experimental validation. This AI-driven pre-screening ensures that only the most promising formulations are tested, saving time and resources.

Optimization Model for Selectivity and Activity:
To fine-tune the catalyst for optimal selectivity and activity, historical experimental data is utilized to build an optimization model. This model considers previous test results and the properties of the ingredients, helping to refine the formulation process. The goal is to achieve the best balance between selectivity and activity, ensuring that the catalyst performs efficiently under the specific conditions of hydrocracking.

Agentic Architecture – AI Agents and Text-to-Query Agents

Leverages an agentic framework to predict anomalies by combining supervised and unsupervised models, with an LLM analyzing alert criticality and correlating alerts with operational thresholds. It identifies potential anomalies that could lead to slowdowns or shutdowns, helping operators assess alert significance, root causes, and potential outcomes. Additionally, it provides financial insights into production losses and repair costs, while using Gen AI to automate and guide fault tree analysis for efficient anomaly resolution.

Agentic AI for plant reliability:
Autonomous agents enhancing plant reliability by monitoring asset health, predicting failures, and optimizing maintenance workflows for uninterrupted operations.

LLM for Alert Criticality Analysis:
The first step involves leveraging a Large Language Model (LLM) to analyze the criticality of alerts and correlate them with operational and trip points. The LLM helps assess the urgency and impact of potential anomalies, enabling operators to prioritize and respond to alerts more effectively. This integration enhances the ability to detect anomalies before they escalate, improving overall system reliability.

Identification of Potential Anomalies:
The system continuously monitors data, identifying potential anomalies that could cause slowdowns or shutdowns. By leveraging AI, it flags abnormalities early, helping operators prevent costly disruptions. This early identification allows for timely intervention, minimizing unplanned downtime and ensuring smoother operations.

Alert Importance, Causes, and Outcomes Assessment:
The architecture assists operators in assessing the importance, causes, and potential outcomes of each alert. By correlating the alerts with operational trends and past incidents, it provides a clearer understanding of which anomalies pose the greatest risk. This allows for more informed decision-making and resource allocation when addressing critical issues.

Financial Overlay for Cost and Loss Insights:
The system not only identifies anomalies but also provides insights into the associated costs and losses. By integrating a financial overlay, it quantifies the opportunity cost/production loss and the cost of repairs required to address the anomaly. This dual focus on operational and financial impact enables a more comprehensive approach to risk management.

GenAI agent for Automated Fault Tree Traversal:
To further enhance anomaly resolution, Generative AI is used for automated and guided fault tree traversal. This technique helps identify the root causes of potential anomalies and recommends appropriate corrective actions. By simulating various scenarios and tracing the potential consequences, the system provides actionable insights to mitigate risks and eradicate the threat of future anomalies.

TCG Digital Elevates Football Coverage with Intelligence-Driven Innovations in DFB-Pokal Semi-Final

TCG Digital Elevates Football Coverage with Intelligence-Driven Innovations in
DFB-Pokal Semi-Final

Frankfurt, Germany

TCG Digital transforms football coverage with real-time multilingual reports, instant match highlights, and inclusive subtitles for Indian fans.

The DFB-Pokal 2024-25 Semi-Final between VfB Stuttgart and RB Leipzig was a thrilling encounter that redefined how football is experienced. Fans across India witnessed a new standard in sports coverage, powered by TCG Digital’s intelligence-driven solutions.

Leveraging mcube™, TCG Digital’s data intelligence platform, this initiative introduced four key innovations: instant multilingual match reports, real-time translations, automated highlight reels, and accessibility-driven subtitles – enhancing inclusivity and engagement for fans.

Bridging the Language Gap: Match Reports in 11 Indian Languages

For the first time, football fans in India could access match reports in 11 Indian languages, including Hindi, Bengali, Malayalam, Marathi, Telugu, Gujarati, Tamil, Punjabi, Assamese, Kannada, and English.

From Angelo Stiller’s opening goal to VfB Stuttgart’s commanding 3-1 victory, every key moment was instantly translated, allowing fans to enjoy the match in their native language. This step brings global football closer to local communities like never before.

Real-Time Subtitles: Making Football More Inclusive

To make football more accessible, real-time subtitles in Indian languages were introduced, allowing hearing-impaired fans and those who prefer reading along to stay connected with every play.

For instance, as VfB Stuttgart sealed their victory, subtitles in Hindi provided an immersive experience to thousands of fans. With this, sports broadcasting takes a step toward inclusivity, ensuring no fan is left behind.

Instant Match Highlights: Recaps Within One Hour

Understanding the demand for quick post-match analysis, TCG Digital’s intelligence-powered system delivered detailed match highlights within one hour of the final whistle.

This feature ensures football enthusiasts can relive crucial moments instantly, making it easier to stay engaged without waiting for full replays.

30-Second Highlight Clips Every 10 Minutes

In today’s digital-first sports culture, quick access to key match moments is essential. TCG Digital’s automated system generated 30-second highlight clips every 10 minutes, tailored for platforms like YouTube, Facebook, Instagram, and Twitter.


Fans could instantly share, discuss, and relive match-defining moments, strengthening the connection between the game and its audience.

Statements from Key Stakeholders

With TCG Digital’s expertise in data intelligence, we are innovating new ways to enhance football experiences and engagement strategies through the mcube platform.

Kay Dammholz,
Director Media Rights, DFB

At TCG Digital, we believe in the transformative power of data intelligence and AI to transcend boundaries through our AI platform mcube. Football is the perfect stage to showcase this potential, and our collaboration with the DFB is a testament to our commitment to innovation and excellence.

Kaushik Moulik,
Football Philosopher & Social Entrepreneur

This collaboration is more than just technology—it’s about redefining how fans engage with the game, how talent is discovered, and how stories are told. Together, we’re setting new benchmarks for passion and innovation in sports, elevating football to new heights.

Didi Beiersdorfer,
Former German National Team Footballer

A New Era of Football Engagement

With multilingual accessibility, real-time content automation, and seamless fan engagement, this initiative marks a major shift in football broadcasting.

Football fans in India no longer have to wait for highlights or struggle with language barriers – this innovation ensures instant, immersive, and personalized experiences like never before.

The Deutscher Fussball Bund (DFB) is the governing body of football in Germany. It represents the interests of its member associations at home and abroad and oversees German football’s unity and national teams. DFB GmbH & Co. KG is a wholly owned commercial subsidiary, responsible for marketing, competitions, and strategic growth of German football.

TCG Digital is the digital and intelligence solutions arm of The Chatterjee Group (TCG), a multi-billion-dollar conglomerate with investments in Pharmaceuticals, Biotech, Petrochemicals, and Real Estate across the US, EU, and South Asia.

With its “Velocity to Value” approach, TCG Digital accelerates digital transformation, enabling businesses to maximize the potential of their data. Its intelligence platform, mcube™, is at the core of this transformation, delivering smarter insights and enhanced agility.

Media Contact

DFB GmbH & Co. KG
Kay Dammholz
Director Media Rights
Email: kay.dammholz@dfb.de
Phone: +49 151 16788 550
TCG Digital
Aditi Basu
Global Marketing Director, TCG Digital
Email: aditi.basu@tcgdigital.com
Phone: +49-15257303913 | +919830054094

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